The Run Show is thrilled to welcome Fast & Up as an official exhibitor, bringing its science-backed sports nutrition to Dubai's biggest running event.
Born from a conversation between bikers, a Swiss laboratory family in Lugano, and a shared passion for fitness, Fast & Up was founded with a single promise, to provide quality nutrition to the early adopters of an active lifestyle: athletes. What started with one product, Fast & Up Reload, has grown into a globally available range spanning multiple categories, with every flagship product independently tested in the UK and certified by Informed & Choice.
A name well known to runners across India, the brand has built its reputation at marquee events including the Tata Mumbai Marathon, becoming not just the choice of athletes but the brand making India active. Now, it's setting its sights on Dubai with the same mission: helping people get healthy, get active, and get more out of life.
The brand's Swiss heritage and commitment to 100% quality nutrition sits at the heart of everything it does, from the lab to the start line. Its iconic "Drop-Fizz-Drink" format, once something that needed explaining, is now synonymous with the brand itself.
A Fast & Up spokesperson shared their excitement ahead of the show:
"The best insights don't come from boardrooms — they come from runners themselves. We're here to listen, learn, and be part of that journey."
At The Run Show, the focus is simple: connect with the UAE running community, understand what drives them, and share the nutrition that revolutionised India with Dubai.
Attendees will have the chance to meet the Fast & Up team in person, explore their full product range, and discover how the right fuel can support every stage of their running journey, whether they're chasing their first 5K or their next PB.
