Running isn’t just a sport – it’s a lifestyle, a mindset and a community. The Run Show brings it all together, offering runners of every ability the chance to explore the latest innovations in apparel, footwear and tech, gain expert guidance on training and recovery, and connect with like-minded runners. Hear from icons of the running world, discover new motivation and find your next challenge. Wherever your journey takes you, it starts at The Run Show.

GEAR UP
Explore the newest innovations and breakthrough products from 100+ global and regional brands, with exclusive launches timed perfectly for the 2026/2027 running season. Alongside cutting-edge gear and boutique European trailblazers making their UAE debut, you’ll see first-hand how the right equipment, apparel and tech can help you train smarter, race stronger and find joy in every run.

TECHNICAL EXPERTISE
Great performances don’t happen by chance. The Run Show brings world-class performance testing and exerptise to help you unlock your potential, offering gait analysis, VO₂ max testing, sweat profiling, heart rate assessments and more. Whatever your performance question, you’ll find the answers here.

START YOUR RUNNING JOURNEY
Curious about running but unsure where to start? Not sure about cadence, stride or heart rate? The Run Show strips it back to the fundamentals, giving you the tools to take your first confident steps. Meet your first coach, join a Run Club, learn about nutrition and hydration and make smart footwear choices – your future freedom starts here.

LITTLE STRIDERS
The Run Show is a family event too! A dedicated obstacle course, child-friendly challenges and fun activities will keep little ones engaged while you explore the event. Bring the family, escape the heat, enjoy a healthy lunch and grab a selfie with your running heroes – it’s a weekend of fun, fitness, and inspiration for all ages.

STRENGTH AND CONDITIONING
Essential for peak performance and injury prevention, strength and conditioning takes centre stage at The Run Show. Expert trainers will lead interactive sessions to improve balance, mechanics and resilience. Whether you’re managing a niggling injury or building a tailored plan, you’ll leave stronger, faster and better prepared.

TEST YOUR LIMITS
Think you can outlast an Olympic pacer? Tackle a scavenger hunt across Expo City Dubai? Beat the travelator or win a dead-hang challenge? At The Run Show, competition is everywhere – because runners don’t sit still for long. Test yourself, have fun and win big.

ADVENTURE AWAITS
Ready to leave the pavement behind? From deserts and trails to cityscapes and ultramarathons, The Run Show will prepare you for every adventure. Hear from explorers and race organisers who’ll share insights on safety, training and the planet’s most iconic destinations. Find the confidence to go off-road and push your limits.

