Meet Evren. Founder of MALLET London. Four-time World Record holder. Ultra-endurance runner. And proof that you don't always have to be ready, you just have to start.

Tell us a bit about yourself and what you do?

I’m Evren, founder and CEO of MALLET London, a luxury footwear brand I started in 2015. I’m also a 4 time World Record holder and ultra-endurance runner. I’m based between London and Dubai, I’m a dad of two boys, and I’ve somehow turned a deep obsession with running into something that’s redefined who I am as a person and as an entrepreneur.

How did you get into running?

I hit rock bottom in my personal life. Covid had stripped everything back and I needed something radical, not a hobby, a lifeline. The only race available at the time was a 100 mile trail race in Turkey. No marathons, no parkruns, nothing beginner friendly. So I entered it with no training, no experience, and no idea what I was doing. I somehow managed to finished it. That race changed my life. Getting sober came alongside it. Running became the thing that rebuilt me from the ground up.

What does your current training look like?

It’s built around volume and specificity for whatever the next big challenge is. I train around a busy business schedule, early mornings, late nights, flights. It’s not pretty, it’s not always optimal, but it’s relentless. Consistency over perfection, every time.

What’s the talk you’re giving at The Run Show and why does it matter to runners?

Do or Die: How a 100 Mile Race Saved My Life. 

It’s the story of hitting rock bottom, getting sober, and entering a 100 mile trail race with no training and no experience. I needed something so hard it would force me to become a different person. Everything that came after, the world records, the purpose, started on that trail. It matters to runners because it’s not about pace or podiums. It’s about what running can actually do to a person when they need it most.

What’s the race or achievement you’re most proud of and why?

In December 2025 I ran across three countries in three weeks, Qatar, Bahrain and the UAE, breaking the national running record in all three, back to back. Different terrain, different conditions, no real recovery window between them. It was the culmination of everything I’d built since I started running. The records themselves are nice, but what I’m most proud of is the consistency it required. Not one big day. Three countries, sustained over three weeks, all the way to the finish line in each one.​​​​​​​​​​​​​​​​

What’s your must have piece of running gear or tech?

Nothing! 

I think many runners (especially beginners) worry too much about the latest watch, or the latest piece of recovery tech. Just get out there and run! Be consistent. Yes, the tech and the gear are important, and there is a huge place for them, but don’t let them distract you from the thing that matters. They should complement your running, not be the focus.

What would you tell a runner who is just starting out?

Don’t wait until you’re ready. When I started, I certainly wasn’t ready but I did it anyway. The hardest runs of your life will also be the most important ones, not because of the finish line, but because of who you have to become to get there.

One thing most people don’t know about you?

I think people look at someone like me and assume I leap out of bed every morning ready to run. That’s rarely the case. It’s just as hard for me as it is for the next person. Every goal, whether it’s a 5k or an ultramarathon requires consistency and a solid training plan that you have to stick to. There is no secret on how to keep showing up, you just have to do it!