The Dubai-born supplement brand trusted by over 150,000 customers across the GCC is bringing its science-backed range of functional wellness products to The Run Show this October.
The Run Show is delighted to welcome rite. to the exhibitor lineup at its inaugural Dubai edition, taking place 3–4 October 2026 at Dubai Exhibition Centre, Expo City Dubai.
Founded in Dubai and now trusted by over 150,000 customers across the GCC, rite. has built its reputation on a simple but powerful idea: that supplements should be enjoyable, effective, and part of everyday life. Every product in the range is rooted in science, made in France to stringent quality standards, and formulated to support the way people in this region actually live and move.
From bestselling vitamin gummies to functional powders covering electrolytes, protein, and mushroom coffee, rite. has steadily expanded its offering to address the full spectrum of modern wellbeing, including energy, hydration, gut health, beauty, and performance recovery.
What to Expect at The Run Show
At The Run Show, rite. will be showcasing two standout products from its performance range, both designed with the active community in mind. Visitors to the stand can expect to try and discover the brand's functional wellness drinks and new electrolyte formula throughout the event.
HYDRATE Electrolytes
A clean, refreshing electrolyte formula designed to help your body absorb water better and support daily hydration, energy, and balance.
- Essential electrolytes and trace minerals
- Vitamin C and B12
- Added prebiotic fibre
- Light taste, never too sweet
- Available in Mango and Red Berries
rite. Plant Protein
A smooth vegan protein blend made from pea and rice protein, designed to support recovery and active lifestyles without heaviness or bloating.
- 23g plant protein per serving
- Essential amino acids with 4g BCAAs
- Vegan, gluten-free and soy-free
- Smooth texture, easy to digest
- Ideal pre or post-workout, or as a snack
"We're excited to be part of the Run Show and connect with a community that truly values health, movement, and performance. We'll be sharing our functional wellness drinks and new electrolyte formula with participants throughout the event to help support them the right way during their runs, workouts, and recovery."
rite.Built for This Region
rite. was founded in Dubai by Sebastien Herriau and Guillaume Tripet after they identified a clear gap in the local market: the absence of supplements that were genuinely clean, enjoyable to take, and formulated with the GCC consumer in mind. All products are approved by both European and UAE regulatory authorities, and manufactured in France to ISO-certified standards.
The brand's range is available across the GCC at myrite.co, as well as through Ounass, Faces, and other leading regional retailers.
rite. joins a growing lineup of health, performance, and lifestyle brands confirmed for The Run Show 2026, the UAE's first dedicated running expo, bringing together the region's running community under one roof for the very first time.
Dubai Exhibition Centre, Expo City Dubai · Find rite. on the show floor